TST’s K11 MUSEA Sees Luxury Sales Double in Golden Week

已複製連結

New World Development reported strong performance at its Tsim Sha Tsui cultural‑retail landmark K11 MUSEA during the first four days of the Labour Day “Golden Week.” Tourist spending surged 1.25 times year‑on‑year, with the largest single purchase nearing HK$2 million, according to Group data released on 5 May 2026.

Brand upgrade fuels high‑end consumption

International luxury brands led the gains, with sales soaring nearly twofold year‑on‑year, while watches and jewellery rose by almost 90%. Spending by Black Card members, representing the high‑end consumer segment, increased by nearly 100%. Most stores that newly opened or completed relocation and upgrade just before the holiday recorded sales growth of over 50% during the first four days.

Multiple retail categories see double‑digit growth

Beyond luxury, beauty category sales rose 23%, sportswear nearly doubled, and newly opened restaurants saw turnover increase by over 50%. Spending at the mall’s family‑friendly facilities and cinema grew a combined 30%, reflecting sustained demand for leisure and entertainment.

Luxury brands complete major upgrades

K11 MUSEA is on track to complete the first phase of its brand upgrade programme by the end of this year. Ahead of the holiday, several international labels unveiled refreshed concepts, including Balenciaga’s first duplex boutique in Hong Kong, Delvaux’s new flagship store, Tory Burch’s largest Hong Kong boutique, and an expanded Dior Beauty.

Building a premium lifestyle destination

The mall also introduced new-to-market brands such as fragrance house SHIRO and a pop‑up by Korean fashion label Verish. Athleisure brand lululemon and Swiss sports brand On have earlier completed store expansions or new openings.

Cultural events add to the experience

From March to May, K11 MUSEA hosted “MUSE STUDIO,” an art, design and music programme that included “Jazzing Cinema” on 1‑2 May, offering visitors a more diverse range of experiences.

Management comment

Echo Huang, Executive Director and CEO of New World Development, said: “K11 MUSEA’s prime location, unique cultural‑retail positioning and ongoing brand upgrade helped attract a high‑end customer base of tourists and locals, driving sales growth. As more top‑tier international luxury brands open in the months ahead, we believe the retail business will continue to see steady and sustained growth.”