Belgian alcohol business and the Chinese market
發佈日期: 2025-07-25 00:41
TVB News
Some European businesses said the trade conflicts between China and Europe would not lessen their determination to develop their businesses in China.
This wholesaler in Brussel sells Belgian spirits and wine. He is also acting as an agent to ship European alcoholic products to all corners of the world.
Since early July, China has imposed a 34.9 percent "anti-dumping" levy on brandy imported from the European Union.
The wholesaler said the measure does not affect them too much because they only focus on high-end Chinese alcohol market.
Meanwhile, with a recently lowered tax rate in Hong Kong, he hopes the buisness can consolidate its development in China using the city as a platform.
THIERRY PILETTE, Alcohol Wholesaler: "Hong Kong is a trading hub. I think people, historically, always think of Hong Kong, as an easy point of contact. I think every body is interested in going there."
Belgium is also well-known for its beer -- the country produces two billion liters of beer annually, with half of them sold overseas.
This Belgian beer business, which has a history of more than a hundred of years, wishes to explore the mainland market, but he still has some concerns.
ALAIN DE LAET, CEO, Belgium Beer Business: "You know, in China, there is a lot of copies. Protection of the brand is something that is important to Europeans to have once you come in the Chinese market. Once China has become more mature, I'm sure there will be more space for the import of Belgian beer in China."
